In today’s fiercely competitive cannabis industry, it’s not enough to have a quality product — you’ll also need memorable branding to connect with customers and keep them coming back for more. With the cannabis market growing more crowded by the day, there’s no better time to focus on building greater brand awareness.
Follow these tips to break through the noise and help your cannabis brand stands out from the competition:
#1: Get clear on your target customer
When it comes to cannabis product branding, the first and most essential step is to know your customers. Instead of trying to appeal to everyone all at once, get clear on the qualities, values and interests of the people you want to attract.
At the most basic level, does your target customer use cannabis products recreationally or for medicinal purposes? Do they use cannabis products every day or every once in a while? Is their goal to enhance relaxation and promote better sleep or perhaps relieve pain? Don’t hesitate to dive deep into the details as you define your ideal customers and how your product will benefit them.
#2: Share your story (and educate customers in the process!)
The industry may be bigger and better than ever, but cannabis is still a very new product to many consumers. To overcome stereotypes and bridge knowledge gaps, it’s important for cannabis brands to communicate as much as possible about their company, their processes, and the benefits of their products.
With your messaging, go above and beyond to share your brand’s story and educate customers through product descriptions, case studies or white papers, social media posts, articles and even podcasts. Showing customers that you’re an expert in the field will help to build trust and differentiate your brand from the competition.
In terms of design, consider breaking away from popular “stoner culture” elements and symbols in favor of a sleeker, more contemporary approach that reflects your brand’s values and culture. For example, if your cannabis products are focused on health and wellness, you might choose bold, modern fonts and a vibrant color scheme that communicates vitality, energy and happiness. If you offer a high-end, luxury product, try incorporating elegant typography, clean lines and warm colors.
#3: Bring it all together with quality product and packaging labels
Now that you know your customers and have the messaging and design for your unique brand in place, it’s time to decide how you’ll package your products. Getting your cannabis product packaging just right is crucial because many people will make purchase decisions based solely on a cannabis product’s appearance on the dispensary shelf — especially if they’re novice cannabis consumers.
Think back to your ideal cannabis customer. What do they value? What other brands do they buy? How do you want your brand to be perceived by them? If you want to appeal to the eco-minded cannabis consumer, look for sustainable packaging options paired with cannabis product labels that have a rustic, nature-inspired look and feel. If you want your cannabis products to appear luxurious and command a higher price point, consider glass containers with trendy velvet-textured labels and metallic accents. The more clarity you have about your target audience, the better you can attract them with creative cannabis packaging and label solutions!
Ready to Take Your Cannabis Brand to a Higher Level?
Whether you’re introducing a new line of cannabis products or giving your current brand a facelift, the cannabis product or packaging labels you choose can make all the difference in influencing and attracting loyal customers. But with so many different combinations of visual and tactile label elements to choose from, it’s not always easy to know where to start.
When you partner with Delta9 Systems, you’ll have the knowledge and experience of a world-class label manufacturer and coater on your side. We produce custom labels in all shapes, sizes, number of colors, materials, embellishments, topcoating, quantities and configurations for any cannabis labeling need. Best of all, our team of label experts will work closely with you throughout every step of the custom cannabis label process, including R&D, testing, trials, scale-up, production and delivery to ensure you have the highest quality cannabis labels that are eye-catching, scalable and cost-effective.
Get a Custom Cannabis Label Quote Today!
For all your cannabis label needs, we’ve got you. Give us a call at 1-877-303-8957, or use our online contact form to get in touch with the Delta9 Systems team and receive a no-cost custom cannabis label quote!